TIPS + TRICKS: Create Emails for AWeber in WordPress with ORBTR

May 7, 2013

AWeber users love their email marketing platform. And so we have gotten a lot of questions about whether it’s possible to use ORBTR’s WordPress-based email templates with AWeber. The answer is absolutely YES.

While we don’t have a seamless integration like the one we built with MailChimp, it’s still VERY easy to create an email in WordPress using ORBTR’s tools, import it into AWeber and track the results using ORBTR’s built-in lead tracking.

We have simple controls built-in to allow users to turn off our MailChimp integration and add their email marketing system’s merge tag (sometimes called a personalization tag) into the main ORBTR configuration. This setting is used to build the special tracking links that our system uses. This article in AWeber’s knowledge base will give you a complete list of merge tags their system uses, including {!email} which is the one you’ll insert into the ORBTR configuration.

Once you make the minor changes in the ORBTR configuration, you can create and edit your email newsletters in ORBTR as you normally would. Note, however, that a few of the controls on the right hand sidebar are MailChimp specific and will not be pushed to AWeber when you load your campaign. These items are:

  • Mailing List
  • Email Subject
  • Google Analytics Code

Otherwise, you can use your ORBTR templates and create your message exactly as we instructed you in our email newsletter video. Be sure to use AWeber’s personalization tags where appropriate though in place of the standardWhen you are done and you have saved your work, just click “View Post” to see your formatted email. Right click and select “View Page Source”  or “View Source” (depending on your browser) and copy the code.

You can then paste this directly into your AWeber editor.

So now, you may ask, will this same process work for other email marketing services like Campaign Monitor or Constant Contact? Yes, absolutely — just about every email marketing system has a method for importing custom HTML or importing content directly from a URL.

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